Hey, I’m Joel.
I figured out early that the traditional path wasn’t for me.
Sports built my discipline. Business sharpened my ambition. Curiosity pulled me into everything else. That combination led me away from business school and straight into building, creating, and bringing ideas to life. Once I experienced that, there was no going back.
Today, my work lives at the intersection of branding, sales, and product. I help ideas take shape, turn strategy into action, and build things that people actually want to use. Whether it’s a brand story, a merch program, or a single product done properly, I care about work that feels useful, intentional, and human.
I’ve worked across retail, hospitality, sales, and marketing, and every chapter reinforced the same truth: the best results come from connecting people to ideas they believe in.
My mission is simple: Build. Create. Add Value.
If you care about strong brands, thoughtful execution, and long-term relationships, let’s build something that lasts.
MY PASSION PROJECT:
THE 1% MINDSET
MY WORK
MY PROJECTS
MY LIFE
MY WORK MY PROJECTS MY LIFE
Sales & Account Manager: PRG.CA
PRG is a leading Canadian Sales & Marketing agency that bridges the gap between suppliers and distributors in the promotional products industry.
Representing a roster of top-tier suppliers, we provide exceptional support to distributors across Canada. With national coverage and a dedicated team of professionals, we're committed to delivering innovative solutions that drive success.
Branding, Marketing & Creative
My Bread & Butter… More info coming SOON!