
Hey, I’m Joel.
My Mission in life is to “Build, Create, and Add Value”.
I aim to create brands & businesses, events & experiences, systems & stories, and most importantly relationships that add value & enrich others’ lives. Hopefully, doing so inspires them to do the same.
My professional career has spanned many different industries, and I’ve grown to appreciate the diversity of experiences. From humble beginnings in Menswear and Retail, to Hospitality and Sales, and finally finding my calling in Branding and Marketing, each field has taught me invaluable lessons.
However throughout it all, I’ve always gravitated towards my strengths - connecting stories and people through branding and marketing.
Let's connect and build something together.

MY PASSION PROJECT:
THE 1% MINDSET
MY WORK
MY PROJECTS
MY LIFE
MY WORK MY PROJECTS MY LIFE
Sales & Account Manager: Retail Supply
Whiteridge Inc. is proud to offer customers throughout North America an expansive line of innovative, unique, high quality, and fully customizable products.
Sales & Account Manager: Corporate
KUMA Outdoor Gear: Luxury Camping Supplies Designed in Canada.
Branding, Marketing & Creative
My Bread & Butter… More info coming SOON!